The Internet is a melting pot for new tools and trends, example: Social Media. For every new tool, new words or phrases are created. More and more organizations struggle to embrace social media and do not understand all the terms out there. Below you will find a quick glossary of terms to help you understand social media better. This is just a start in the new web 2.0/Blog/MySpace/Facebook/LinkedIn/Twitter...terminology.
Adverblog
Short for “advertising blog,” a blog used for advertising.
Aggregation
The process of gathering and remixing content from multiple
websites that provide RSS feeds such as blogs. The results may
be displayed in an aggregator website like Bloglines, or directly
to desktops using software often called a newsreader.
Aggregator
A site, such as Bloglines or Google Reader, that displays
information related to user-specified keywords. The information
is gathered and remixed from multiple websites via RSS feeds.
Also, the name given the software, often free, that automatically
gathers the RSS-based summaries of a set of user-based blogs or sources for easy browsing.
Alerts
A service available from various online news sources and
aggregators that will automatically send updates on
user-selected topics whenever those topics appear online or in the specifiic news source.
Audio Blog
Another name for a podcast. Despite the casual nature implied
by the word blog in this term, audio blogs can have a wide range of production values from very casual audio journals to
professionally produced shows including music, sound effects
and other production values.
Avatars
Graphical images used in virtual worlds to represent people.
Users can create Avatar visual personalities selecting a gender,
body type, clothing, behaviors and name.
Blogerati or Blogophiles
Two terms used to describe sophisticated bloggers.
Blogosphere
The universe of blogging and bloggers.
Blogroll
A list of sites displayed in the sidebar of a blog, which shows who the blogger reads with regularity.
Blogs
Shortened from the original term “Weblogs,” these self-published websites are usually written in a journal format. Content
includes; text, pictures, videos and more. Blogs often have links to other relevant online content, plus invite feedback and comments from readers.
Bookmarking
Saving a website address or item of content, either in a browser, or on a social bookmarking site such as delicious.
Bulletin Boards
An early forum for online collaboration, where users are connected with a central computer to post and read email-like messages.
Buzz
Online “chatter,” or social discussion and interaction
characterized by frequent expressed interest and/or mentions
of a subject among the online community.
Celebritweet
A celebrity who uses Twitter.
Chat
Real time interaction on a web site, with a number of people
adding comments via text entries.
Compensated Consumer-Generated Media (CCGM)
This is media where marketers pay consumers to do certain things, or when publishers compensate artists or content creators for submissions frequently based on their popularity, i.e. number of unique hits.
Consumer-Generated Media (CGM)
First-person commentary posted or shared across a host of
expression venues, including message boards, forums, rating and review sites, groups, social networking sites, blogs, video-sharing sites, etc.
Consumer-Generated Multimedia (CGM2)
Consumer created sight, sound and motion components posted online using sites such as YouTube, MySpace, iTunes, etc.
Consumer-Fortified Media (CFM)
Advertiser created digital media that is shaped and promoted
by consumers through online commentary and debate.
Consumer-Solicited Media (CSM)
Often called “co-creation” or “participator advertising,” CSM
involves an online advertiser who provides a format and invites
visitors to add their content. Examples include “create your own
30 second commercial”, “upload your sponsor-relevant photo or video,” or “send us your best recorded memory of how our brand impacted your life.”
Content Management Systems (CMS)
These are versatile software suites very important to social media, offering the ability to create static web pages, document stores, blogs, and wikis, among other tools.
Creative Commons License
A copyright license that spells out how proprietary online content can be shared, reused or altered.
Directory (Podcasts)
There are dozens of directories listing podcasts, serving as
vertical search engines for podcasts; examples include iTunes, Podcast Alley, Podcast Pickle, etc.
Facebook Markup Language (FBML)
A variant-evolved subset of HTML with some elements removed. It allows Facebook Application developers to customise the “look and feel” of their applications, to a limited extent. It is the
specification of how to encode content so that Facebook’s servers can read and publish it, which is needed in the Facebook-specific feed so that Facebook’s system can properly parse content and publish it as specified. FBML set by any application is cached by Facebook until a subsequent API call replaces it.
Facebook Pages
Facebook Pages are owned by artists and businesses. Facebook users can show friends what they care about and recommend by becoming a fan of a Facebook Page and adding a Facebook Page to their personal profile.
Facebook Profile
An individual’s Facebook page. The profile includes information about the person, a profile picture, the person’s Facebook Wall and more.
FB
Facebook.
Feeds
The means by which you can read, view or listen to items from
blogs, podcasts and other RSS-enabled sites without visiting the
site.
Flog
A fake blog, frequently created by an agency to look as if it were created by consumers. These are often “outed” by vigilant bloggers who dislike the practice.
Follower
On Twitter, this is a term to describe a person who has subscribed to another person’s Twitter feed.
Forums
Discussion areas on websites, where people can post messages
or comment on existing messages asynchronously–that is, not
part of any real time discussion. Chat rooms offer the
synchronous equivalent.
Friendscraping
On Twitter, the act of following all of a follower’s followers, either manually or via bot.
iTunes
Apple’s multimedia player software. As well as playing
multimedia files, iTunes links to a directory of podcasts and acts as a podcatcher by allowing users to subscribe to podcasts.
Links
The highlighted text or images that, when clicked, jump you from one web page or item of content to another.
Mashups
An online service or software tool that skilled “techies” develop by combining two or more tools to create an entirely new service.
Meme
A unit of cultural information such as a popular tune,
catch-phrases, beliefs or fashions that can virally propagate from one mind to another. Online, it may be shared among bloggers or participants of social sites as a game, activity or quiz (e.g., name 50 favorite authors, the 100 worst songs, 10 favorite movies).
News Feed
A collection of headlines, news or story highlights, made
available on the Internet in a standard format, often from a blog
or news source made available in RSS format so that other sites and programs can check and download them automatically. News feeds can be used to publish information about podcasts. Podcast clients can subscribe to podcast news feeds, and use their information to find new shows to download.
Newsreader
A website or desktop tool that acts as an aggregator,
gathering content from blogs and similar sites using RSS
feeds, so you can read the content in one place, instead of
having to visit different sites.
Photosharing
The social media practice of uploading digital images to a
website such as Flickr, where tags can be added, so others can comment or even reuse the images under certain stated copyright license conditions.
Ping
An acronym standing for “packet Internet grouper” or “packed
Internet gopher,” this is an automatic notification sent when a
blog has been updated. It also describes the automatic
communication between networked computers/servers.
Podcast
A digital broadcast made available on the internet. A podcast can be either audio or video, which is delivered to directories
through XML feeds and RSS–or Really Simple
Syndication–formatted XML files. The word “podcast” is derived from“pod” as in Apple’s iPod, the popular portable audio player, and “cast” from “broadcast,” meaning “to transmit for general or
public use.”
Poke
According to Wikipedia, this is a Facebook feature that allows one user to virtually poke another. Some users believe that the poke feature is some sort of Facebook flirting. However, according to Facebook’s FAQ section on the feature, “a poke is a way to interact with your friends on Facebook. When we created the poke, we thought it would be cool to have a feature without any specific purpose. People interpret the poke in many different ways, and we encourage you to come up with your own meanings.”
Post
An item on a blog or forum, also the act placing a blog or
comment online.
Profile
The information someone provides when signing up for a
social networking site. This may include a picture, basic
biographical information and tags to help people search for
like-minded individuals.
RSS
Standing for Really Simple Syndication, RSS is the XML format
that allows you to subscribe to content on blogs, podcasts and
other social media, and have it delivered to you through a feed.
RT
On Twitter this stands for Retweet; tweeting content posted by another user.
Skype
An Internet telephony service that lets you make calls via an
Internet connection.
Social Bookmarking
The collaborative equivalent of storing favorites or bookmarks
within a web browser. Social bookmarking services such as
delicious allow people to store their favorite websites
online and share them with others who have similar interests.
Social Media
The term used to describe the tools and platforms people use to publish, converse and share content online. These include blogs, wikis, podcasts, and the sites dedicated to share information, stories, photos, audio and video files, and bookmarks.
Social Media Marketing
The planned, often paid, use of social media to create interest
and awareness of a brand, product or specific promotion.
Social Media Optimization
Approaches and methodologies used to increase the positions
of various social sites and postings on search engines.
Social Networking
Sites developed to help people discover new friends or
colleagues with shared interests, related skills or a common
geographic location. Leading examples include Facebook,
LinkedIn and MySpace.
- Facebook – An online community for people to connect or re-connect with others. Enables people to share videos, pictures and information about themselves. One of the fastest growing social networks of the past two years.
- LinkedIn – A professional online community used to network with fellow professionals; an online resume sharing site
- MySpace – A site where people can meet others with similar interests, creating online communities by sharing videos, photos, and personal information
- Friendfeed – enables you to keep up-to-date on the web pages, photos, videos and music that your friends and family are sharing. It offers a unique way to discover and discuss information among friends (FriendFeed About Section)
- YouTube – An online site for uploading and discussing videos; Videos can also be embedded from YouTube onto other social media sites such as blogs or social networks
- Flickr –Online site for storing, sharing and commenting on photos
- Twitter – A micro-blogging community where posts and links are 140 characters or less
- Tweet – The post/entry made on Twitter
- Hashtag – Similar to regular tags, these are keywords associated and assigned to an item of content with a hash mark (#) attached to the front of the word. Hashtags make it easier to follow a topic of interest discussed on Twitter
- Twitter Search – A search engine that filters out real-time tweets
Social Search
An online search of social sites that determines the relevance
of search results by considering the interactions or contributions of users. Social search metrics are evolving and currently include both automated software as well as human judgments about the nature of web content.
Social Tagging
The placement on shared social sites of keywords that describe
the content of a website, bookmark, photo or blog post.
Tag-enabled web services include social bookmarking sites (i.e.
delicious), photo sharing sites (i.e. Flickr) and blog tracking
sites (i.e. Technorati). Social tagging provides a useful way of
organizing, sharing, retrieving and discovering information.
Synchronous Communications
Communications occurring in real time, such as online chat or
face-to-face conversations.
Tagging
A way of categorizing online content using keywords that
describe what can be found at a website, bookmark, photo or
blog post.
Tags
Keywords attached to a blog post, bookmark, photo or other
item of online content so you and others can find them easily
through searches and aggregation.
Threads
Strands of online conversation referring to messages, feedback or content that relate to the same subject.
Trackback
An automated feature contained in some blog software programs that allows a blogger to determine who has seen an original post and written another concerning it.
Tweet
When used as a noun, this is a single message posted to Twitter. As a verb, to tweet refers to the act of posting to Twitter.
Tweetup
Comes from Twitter + Meetup. A Tweetup is a gathering of people based on a Twitter conversation
User Generated Content
Text, photos and other material produced by internet users and
posted online for public consumption.
Video Podcast
A podcast with enclosures containing video files rather than
audio ones. Various file types can be used when podcasting video, but an MP3 is the most universal.
Video Podcasting
The process of publishing video files along with news feeds so that viewers can download them and watch them on their computer or portable digital video player.
Viral Marketing
The planned promotion of a product, brand or service through a process of interesting actual or potential customers to pass along marketing information to friends, family and colleagues. This word-of-mouth advertising is usually accomplished by a creative use of social media and other non-traditional marketing channels.
VoIP
An acronym for Voice over Internet Protocol, this enables you to use a computer or other internet device for phone calls without additional charge.
Wall
On Facebook, this is a space on each user’s profile page that
allows friends to post messages for the user to see while displaying the time and date the message was written.
Web Highlighter
Also known as a virtual highlighter. It allows you to add
persistent highlights to any web page.
Webinar
Short for “web-based seminar,” webinars are interactive
presentations, lectures, workshops or seminars transmitted
online, where the audience can participate by offering, receiving and discussing information.
Whiteboards
These are useful online collaboration tools that enable a user
to write or sketch on a web page and then remove or “wipe
off” the information when finished.
Widgets
Mini-tools that may appear as floating items on a desktop, or as
buttons on blogs. These may help users subscribe to a feed, do
a specialized search, or even make a donation. Some common
widgets include weather guides, stock lists, flight trackers,
calendars, and search boxes for various websites.
Wiki
An online, collaborative work space for multiple users of a web
page–or set of pages that can be edited collaboratively. The best known example is wikipedia, an encyclopedia created by
thousands of contributors across the world. Once people have
appropriate permissions set by the wiki owner, they can create pages and/or add to and alter existing pages.
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